Julkaisut
Antti Vassinen: Configurational Explanation of Marketing Outcomes
Tuore StratMark-väitöskirja esittelee uuden analyysimenetelmän markkinoinnin tulosten ymmärtämiseen.
Kaarlo Laite: Firm Core Business Processes and the Effect on Performance
Pro gradu
Katariina Kyckling: The Impact of Marketing-Sales Relationship on Business Performance
Pro gradu
Jaakko Aspara: Where Product Design Meets Investor Behavior: How do individual investors’ evaluations of companies’ product design influence their investment decisions?
Väitöskirja
Johanna Frösén, Matti Jaakkola, Antti Vassinen, Petri Parvinen & Jaakko Aspara: Use and Perceived Importance of Marketing Metrics in Different Business Settings
Konferenssipaperi
Linda Fagerström: Kundmedverkan i företagets produktutveckling
Pro gradu
Simo Vassinen: Consuming seasonality - Examining variables affecting the consumption of two seasonal products
Pro gradu
Miikka Tölö: Alleviating business symptoms of seasonal end-demand by product portfolio and supply chain management
Diplomityö
Noora Färkkilä: Measuring the Performance of Marketing - Concretizing Marketing Through the Use of Metrics
Pro gradu
Anu Lähtönen: Corporate Branding and Its Exploitation in a Global Supplier Context: Case Metal Industry Corporation
Pro gradu
Johanna Frösén: Measuring Marketing Performance from a Shareholder Perspective - The Use of Marketing Metrics in Finnish Companies
Pro gradu
Anton Molander: Contemporary marketing - A study of marketing’s role in large Finnish service firms
Pro gradu
Matti Jaakkola, Petri Parvinen & Kristian Möller: Strategic Marketing and Its Effect on Business Performance in Three European Engineering Countries
Konferenssipaperi
Tuomas Henttonen: Exploring Virtual Worlds: Key Success Factors in Virtual World Marketing
Pro gradu
Henrich Nyman: Determining the Financial Value and Risk of Profitable Customers
Konferenssipaperi
Atso Andersen, Ilkka Lähteenmäki, Olavi Uusitalo & Robert Wendelin: Strategic renewal in banking: with Finnish banking as the case study
Robert Wendelin: Bond Audit, A Method for Evaluating Business Relationships Related to BSC and TQM - Cases from 14 Companies in Seven Industries
Konferenssipaperi
Robert Wendelin: Development of the Concept of Bonds
Konferenssipaperi
Antti Vassinen, Henrikki Tikkanen & Petri Parvinen: Bridging Marketing Activities and Cash Flow Management
Konferenssipaperi
Jaakko Aspara, Erik Pöntiskoski & Henrikki Tikkanen: Marketing Spirit: Exploration and Exploitation on Two Dimensions
Konferenssipaperi
Erik Pöntiskoski, Joel Hietanen, Jaakko Aspara & Henrikki Tikkanen: Managing Marketing Spirit with Organizational Symbolism
Konferenssipaperi
Robert Wendelin: Episodes: A Catalyst of Bond Dynamics? Cases from the Truck Producing Industry
Konferenssipaperi
Robert Wendelin: A framework for Understanding the Nature and Change of Bonds in Business Relationships - Cases From the Truck Producing Industry
Konferenssipaperi
Robert Wendelin: The Effect of Bonds on Relationship Dynamics - Cases from the Truck Producing Industry
Konferenssipaperi
Robert Wendelin: Core and Support Bonds in Industrial Business Relationship - Cases from the Truck Producing Industry
Konferenssipaperi
Matti Santala: Strategic Marketing and Customer Orientation- a Conceptual Framework for Customer Fit
Pro gradu
Matti Santala & Petri Parvinen: From strategic fit to customer fit
Management Decision, Vol. 45 No. 3, 2007, pp. 582-601
Henrikki Tikkanen, Jaakko Kujala & Karlos Artto: The marketing strategy of a project-based firm: The Four Portfolios Framework
Industrial Marketing Management, 36, 2007, pp. 194 – 205
Petri Parvinen, Henrikki Tikkanen & Jaakko Aspara: Corporate Strategic Marketing: A New Task for Top Management
Business Strategy Series, Vol. 8 No. 2, 2007, pp. 132-141
Matti Jaakkola: Strategic Marketing and Its Effect on Business Performance: Moderating Effect of Country-specific Factors
Diplomityö.
Christian Grönroos: Adopting a Service Logic for Marketing
Marketing Theory, Vol. 6, No. 3, 2006, pp. 317-333
Antti Vassinen: The Concept of Strategic Marketing in Marketing Discourse
Antti Vassisen diplomityö strategisen markkinoinnin käsitteestä markkinoinnin tieteellisessä keskustelussa.
StratMark-hankkeen julkaisut
Ensimmäisten julkaisujen, työpapereiden ja linjapapereiden valmistuessa kevään ja kesän 2006 aikana tulevat ne saataviksi näiden verkkosivujen kautta.
Yhteystiedot
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