Julkaisut
Robert Wendelin: A framework for Understanding the Nature and Change of Bonds in Business Relationships - Cases From the Truck Producing Industry (05.09.2007)
Bonds were found to be important regulators of business relationships in this study. By influencing the bonds one may have possibilities to strengthen or weaken the business relationship. The findings are based on six case studies between a supplier to the truck producing industry and six truck producing customers.
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