Julkaisut
Robert Wendelin: Core and Support Bonds in Industrial Business Relationship - Cases from the Truck Producing Industry (05.09.2007)
The main finding in this paper is that bonds can be divided into core and support bonds. The definition of bonds has also been developed. Core bonds are very important bonds that have an immense importance for the relationship and for the continuation of the relationship. The core bonds are bonds that have such an importance for the relationship that if one of these bonds is drastically weakened or put under pressure it can cause the termination of the whole relationship. The support bonds does rarely cause the termination of a relationship single- handedly but they can cause the termination of the relationship in the long run when their effect is accumulated. The relative weight of the core bonds is thus higher for the relationship than the support bonds.
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