Julkaisut
Robert Wendelin: Development of the Concept of Bonds (29.01.2008)
The concept of bonds has developed since the concept first was used in social sciences in the 19th century. Bonds develop between companies due to mutual adjustment between the counterparts. Bonds affects the exchange processes between the companies, future adaptation processes and also costs of switching partners (Mattsson 1987). A model containing 11 bonds is the richest and most expanded view of bonds at present. It incorporates findings from sociology, industrial and services marketing and is bridging existing gaps in the industrial business relationships literature. The purpose of the paper is to explain the development of the bond concept.
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