Julkaisut

Antti Vassinen, Henrikki Tikkanen & Petri Parvinen: Bridging Marketing Activities and Cash Flow Management (28.01.2008)

This paper examines the interlinkages between marketing activities within business processes, and cash flow management in a growth context. Investigating research on barriers to growth in SMEs uncovers a wide range on marketing and financial management issues. Combining a wider, relational understanding of marketing with cash flow management tools is examined. A framework is proposed that integrates growth management issues under shared terminology and effectual interactions. Utilizing the framework allows systematic response to growth management issues. It is postulated that the presented framework could be expanded to a general management tool and basis for control systems and valuation tools. Steps for empirical assessment of the construct, development of a more detailed model and avenues for subsequent further research are presented.

Lataa PDF »

Muut julkaisut »

Etusivulle »