Julkaisut
Petri Parvinen, Henrikki Tikkanen & Jaakko Aspara: Corporate Strategic Marketing: A New Task for Top Management (15.05.2007)
Published in: Business Strategy Series, Vol. 8 No. 2, 2007, pp. 132-141
Abstract: Corporate management can be understood as corporate strategic marketing (CSM), or marketing the corporation in various competitive markets. This article identifies the most important markets in which corporations have to market themselves. These markets have links to traditional realms of corporate management, such as corporate strategy, finance, corporate communications, and marketing.
Yhteystiedot
Kysyttävää? Ota yhteyttä! Lähetä sähköpostia osoitteeseen info@stratmark.fi tai valitse jokin muu tapa. Yhteystiedot »
